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A leading Malaysian telecom company and one of the oldest

MAXIS — CS PlayCMS

Maxis Centre storefront with digital displays
260
RETAIL OUTLETS
600+
SCREENS

Project Summary

MAXIS was seeking an end-to-end solution for all their digital screens, queue displays, and LED installations across nationwide Centers and Dealerships — a unified system that enables seamless and efficient content management across all their retail marketing needs.

In-store digital screens in a Maxis outlet
LED wall in a Maxis store

Scope of Work

Coverage includes :

  • Content management system (CMS) and services across all of their 260 retail outlets, Maxis Centers, Enterprise Partnerships, and Dealerships nationwide.
  • Supply and Maintenance of all Media Players related to content management
  • Installation services and cabling needs
  • Integration with queue systems
  • Content management support for all 600+ screens
  • Supply and install total CMS solutions for all new stores

Outcome/Results

Integrated digital content management solutions (CS Play) across Maxis Retail Network.

Robust & dynamic content change support for product launches and promotions, even festive greetings and offers.

Digital screens in a Maxis retail centre
Maxis queue display at the Meeting Point
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Talk to the team
building OOH infrastructure

Work with a local team backed by AdTech.Systems product, engineering and international OOH expertise. Whether you operate billboards or plan media — we'll show you the parts of the ecosystem most relevant to your business.

  • Live platform walkthrough
  • Tailored to media owners, agencies, or partners
  • Local market launch support
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