Privacy Policy

1. Introduction

Advertising Technologies Systems Pte. Ltd. (“Adtech.Systems”, “we”, “us”, “our”) greatly values, deeply respects, and is firmly committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (PDPA) and the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR), as well as any other data-protection laws that may apply depending on where you access our website from.

This Privacy Policy explains in clear and accessible language:

• what personal data we collect,
• how and why we use it,
• how we store, protect, and disclose it,
• your rights under the PDPA, GDPR, and other applicable laws, and
• how you can exercise those rights or contact us.

This Policy applies to:

• your use of website https://adtech.systems and all related sub-pages,
• your use of our “Request Demo”, contact, and inquiry forms, and
• your use of any services and products offered on this website,
• as well as any cookies and tracking technologies used on our website (in accordance with our separate Cookie Policy).

2. Personal data we collect

We collect only the minimum amount of personal data necessary to operate our website and respond to your requests.

We do not collect or process special categories of personal data or unique identifiers (such as health data, racial or ethnic origin, political opinions, biometric data, NRIC/FIN numbers, etc.). If you voluntarily submit such information, we will delete it unless legally required to retain it.

Below is a table summarizing what personal data we collect, for what purposes, on what legal basis, and how long we retain it.

Data processing summary table

3. Protection of your personal data

We take the security of your personal data seriously and apply a combination of administrative, technical, and physical safeguards designed to protect it against loss, misuse, unauthorised access, alteration, and disclosure. These measures include:

• Role-based and restricted access controls – only authorised personnel with a business need may access personal data.
• Secure hosting environments – our systems are hosted with reputable providers that maintain industry-standard security certifications.
• Encryption and secure transmission protocols where appropriate, including HTTPS for all website traffic.
• Regular security monitoring to detect unusual activity, abuse attempts, or vulnerabilities.
• Periodic security reviews and updates, including software patching and configuration checks.

While no system can guarantee absolute security, we maintain security measures designed to meet best practices internationally recognised in the technology and data-protection industry.

4. Cookies

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember certain information about your visit, and function efficiently and securely.

We use cookies and similar technologies in accordance with applicable data-protection and privacy requirements, including obtaining user consent where required.

The use of cookies on this website is governed by our Cookie Policy, which forms an integral part of this Privacy Policy. The Cookie Policy explains in detail: what types of cookies and similar technologies are used on the website; the purposes for which they are used; whether cookies are essential or optional; how long cookies remain active; and how you can manage, refuse, or withdraw your consent at any time.

Non-essential cookies are only placed on your device after you provide your consent via the cookie banner or cookie settings mechanism.

For full information about cookies and your choices, please refer to our Cookie Policy, which is available via the website footer and referenced throughout this Privacy Policy.

5. Your rights in relation to your personal data

Depending on your location and applicable data-protection laws, you have the following rights in relation to your personal data that we process:

Right of access. Request confirmation as to whether we process your personal data and obtain a copy of such data, together with information about how and why it is processed.

Right to rectification. Request correction of inaccurate or incomplete personal data that we hold about you.

Right to erasure. Request deletion of your personal data where:

• it is no longer necessary for the purposes for which it was collected;
• you withdraw consent and no other legal basis applies; or
• processing is unlawful.

Right to restriction of processing. Request that we temporarily limit the processing of your personal data, for example while we verify its accuracy or assess an objection.

Right to object to processing. Object to the processing of your personal data where processing is based on legitimate interests, unless we demonstrate compelling legitimate grounds.

Right to withdraw consent. Withdraw your consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

Right to data portability. Where applicable, request to receive your personal data in a structured, commonly used, and machine-readable format, or request that it be transferred to another controller.

Right to lodge a complaint. Lodge a complaint with a competent data-protection authority in your jurisdiction if you believe your rights have been infringed.

6. Exercising your rights

You may exercise any of the rights listed above by contacting us:

Email: privacy@adtech.systems
Role: Data Protection Officer (DPO).

We may request reasonable information to verify your identity before responding to your request. We aim to respond to all valid requests within a reasonable timeframe and in accordance with applicable legal requirements.

7. Withdrawal of consent

Where we rely on your consent to process personal data, you may withdraw that consent at any time.

Withdrawal of consent:

• will not affect the lawfulness of processing carried out before withdrawal; and
• may affect our ability to continue providing certain services or communications.

You may withdraw consent by contacting us at privacy@adtech.systems or by using the relevant opt-out or preference tools (for example, unsubscribe links or cookie settings).

8. International transfers of personal data

Advertising Technologies Systems Pte. Ltd. operates internationally, and your personal data may be transferred to, stored, or processed in countries other than the country from which you access our website.

Where personal data is transferred across borders, we take reasonable steps to ensure that it continues to be protected in accordance with applicable data-protection laws and appropriate safeguards. In particular, where personal data is transferred to jurisdictions that may not provide an equivalent level of data protection, we implement suitable contractual, technical, and organisational measures designed to protect such data against unauthorised access, loss, or misuse.

We do not transfer personal data internationally unless it is necessary for the purposes described in this Privacy Policy or required for the operation of our website, services, or business activities.

9. Compliance with legal obligations (where applicable)

We may collect, use, disclose, or retain personal data where this is necessary to comply with applicable laws, lawful requests from public authorities, court orders, or regulatory requirements.

Such processing is limited to what is legally required and carried out in a manner consistent with applicable data-protection principles.

10. Disclosure of Personal Data to Third Parties

We may disclose or make available personal data to third parties only where necessary for the purposes described in this Privacy Policy, including:

• service providers and contractors who support our website, infrastructure, hosting, analytics, security, or communication tools;
• professional advisers (such as legal or technical advisers) where necessary;
• competent authorities, courts, or regulators where required by law or to protect our legal rights.

All third parties with whom we share personal data are required to process such data in accordance with applicable data-protection laws and to apply appropriate confidentiality and security measures.

11. Children’s personal data

This website and the services and products offered on it are not intended for children.

12. Third-party websites and external links

Our website may contain links to third-party websites or services that are not operated or controlled by us. We are not responsible for the privacy practices, content, or data-handling policies of such third-party websites. We encourage you to review the privacy policies of any external sites you visit.

13. Data Protection Officer

We have appointed a Data Protection Officer (DPO) to oversee compliance with applicable data-protection requirements and to act as a point of contact for privacy-related matters:

Role: Data Protection Officer (DPO)
Email: privacy@adtech.systems

14. Updates to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

Any updates will be published on this website with an updated “Last updated” date. Continued use of the website after such changes indicates your acknowledgment of the updated Privacy Policy.

15. Data Controller information

For the purposes of applicable data protection laws, the data controller responsible for processing personal data under this Privacy Policy is: