ECHO POSTER — CS PlayCMS

Before Implementation

• Campaign structure: mobile DOOH was built around individual campaigns
• Capacity limitations: restricted by limited vehicle availability
• Planning process: manual coordination of campaigns
• Inventory access: advertisers had limited access to flexible mobile digital inventory
• Network integration: mobile screens were not integrated into a scalable network offering
• Flexibility: lack of dynamic content capabilities on mobile screens
• Urban coverage: limited presence in high-traffic areas

Solution Implementation

Echo Poster expanded its mobile DOOH network with LED trucks and new mobile formats. Key enhancements:

• Network expansion: introduction of LED trucks and diverse mobile media formats
• Route flexibility: enabled flexible route planning and location selection
• Content capabilities: dynamic digital content on moving screens
• Audience targeting: campaigns tailored to traffic patterns, time, and audience presence
• Urban coverage: comprehensive coverage of high-traffic urban areas
• Integration: seamless integration of mobile DOOH with other OOH formats
• Brand activations: enhanced brand activation capabilities

Achieved Results

• Inventory access: broader access to mobile digital inventory across Berlin
• Planning efficiency: increased flexibility in campaign planning and route selection
• Brand presence: the ability to deliver brand messages directly into high-traffic city areas
• Integration: stronger connection between outdoor advertising and urban media
• Scalability: creation of a scalable mobile DOOH offering
• Visibility: expanded reach beyond fixed screens
• Contextual relevance: improved ability to adapt to audience movement and surroundings