Two product brands.
One connected ecosystem.
AdTech.Systems unites supply-side software for media owners with demand-side planning and buying tools — through a shared programmatic layer.
CITY SCREEN↗
The operating system for OOH media owners — three modules that cover sales, content, and monetization across static and digital inventory.
Used by operators managing classic billboards, digital billboards, LED facades, and indoor LCD networks. Integrates with major ERP systems, digital players, and external SSPs.
CRM for OOH Media Owners
Most media owners manage inventory in spreadsheets — and lose deals as a result.
CS Deals replaces spreadsheets with a structured sales pipeline — inventory, proposals, and deals in one place.
CMS for DOOH Screen Management
Manual content updates across screens cause delays and errors.
CS Play automates content scheduling across all your screens — no manual updates, no missed slots.
SSP for Programmatic OOH Monetization
Unsold inventory and below-market rates cost media owners revenue every day.
CS Context connects your inventory to programmatic demand — fill unsold slots automatically at market rates.
Omni360↗ — White-Label DSP for Media Owners
Media owners lose direct agency relationships when programmatic buying moves to third-party platforms.
Deploy Omni360 as your own branded DSP — give agencies direct programmatic access to your inventory, under your brand.
by AdTech.Systems
Your inventory. Your brand. Your DSP.
Give agency clients direct programmatic buying access — without sending them to a competitor's platform.
From inventory to impression
Inventory and screens are onboarded into CITY SCREEN CRM and CMS.
Creatives are scheduled, moderated, and played across the network.
Inventory is exposed to demand through the CITY SCREEN SSP layer.
Media owners offer agencies direct programmatic access through Omni360 White-Label DSP.
Unified delivery, performance, and revenue reporting on both sides.