Nike Toma El Juego — CS PlayCMS
- Mobile DOOHLED Trucks across Buenos Aires
- Real-timeLive streaming on digital screens
- One platformCentralized content management
- Live experienceOutdoor media as part of the event
Target Vía Pública & American Ads Agency — Mobile DOOH Real-Time Content Activation
The challenge
Turn outdoor media into part of the live Nike Toma El Juego experience — connecting street football, urban culture, music and community activity with Nike’s presence across Buenos Aires.
The solution
LED Trucks from Target Via Publica were connected to CityScreen Latam’s CS Play platform, allowing American Ads to combine pre-produced Nike content with real-time live streaming in one broadcasting workflow. CS Play enabled centralized content management, seamless switching between creative formats, synchronized operation of the mobile DOOH inventory and real-time content updates.
The impact
The LED Trucks became more than advertising displays — they became an active part of the urban activation itself. The campaign created a more immersive brand experience, strengthened real-time interaction with the audience and extended the activation into the city and social media.