NIVEA — CS PlayCMSCS ContextSSPOmni360DSP
- 27 SCREENS
- Unified programmatic buying
- 47M+
- Impressions
- 3× LOWER
- Cost per contact
Indoor + Outdoor DOOH · Programmatic Buying · Omni360 DSP
The challenge
Make indoor media an integral part of a broader DOOH campaign and manage indoor and outdoor placements as one measurable, flexible media strategy.
The solution
NIVEA combined indoor and outdoor digital screens within one programmatic campaign through Omni360 DSP. Programmatic buying enabled the brand to coordinate placements across different environments, control when ads were shown and concentrate delivery during periods with the highest audience presence. Wi-Fi-based measurement provided visibility into real audience contacts across the campaign.
The impact
By bringing indoor and outdoor inventory together under one programmatic strategy, the campaign delivered 47M+ impressions across 27 digital screens, while achieving a Net CPM of RM 27.41 vs. RM 85 market average — reducing the cost per contact by 3×.
