Pixel Media — CS PlayCMSCS ContextSSP
- 200+ LED screensGrowing digital network
- 500+ billboardsNationwide OOH footprint
- Uzbekistan-wideFrom Samarkand to national coverage
- Programmatic readyInventory available for pDOOH
Pixel Media Programmatic Launch in the region
The challenge
Pixel Media had rapidly grown from a local outdoor operator in Samarkand into a nationwide media company, with a large portfolio of LED screens and billboards across Uzbekistan. The next step was to make this expanding digital inventory more scalable, flexible and accessible to advertisers through modern DOOH buying tools. Pixel Media currently reports 200+ LED screens and 500+ billboards in its network.
The solution
Pixel Media expanded its digital offering and connected its screen inventory to the programmatic DOOH ecosystem, making its screens available for pDOOH campaigns in Uzbekistan. This gave advertisers a more flexible way to access digital outdoor inventory across the country alongside traditional OOH buying. Pixel Media is listed among the operators whose screens are already available for pDOOH in Uzbekistan.
The impact
The partnership helped move Pixel Media from a growing digital outdoor network toward a more technology-driven media model — combining nationwide reach with more flexible campaign activation and opening its inventory to programmatic demand. The company’s broader expansion has taken it from a Samarkand-focused operator to campaigns across Uzbekistan and beyond.