Paraguay
RH Rodríguez Hermanos
RH Rodríguez Hermanos — CS PlayCMS
- 14.08 × 6.72 MCurved LED screen
- 1760 × 840 PXScreen resolution
- CENTRALIZED CMSRemote content management
- FIRST IN PARAGUAYCityScreen Latam rollout
RH Rodríguez Hermanos Premium Screen
The challenge
Modernize the management and monetization of a flagship digital screen in central Asunción, giving the media owner more control over content, operations and future programmatic sales.
The solution
RH Rodríguez Hermanos connected its curved LED screen at Aviadores del Chaco × San Martín to CityScreen Latam’s CS Play CMS. Beyond the technical deployment, the project included team training, time-based segmentation, creative scheduling, performance metrics and preparation for programmatic monetization.
The impact
The screen moved to centralized digital management with stronger operational control, more flexible content scheduling and new monetization capabilities — becoming CityScreen Latam’s first technology rollout in Paraguay.
