Kazakhstan

RTS-Decaux — CS PlayCMSCS ContextSSP

RTS-Decaux digital outdoor screen in Kazakhstan

FIRST IN KAZAKHSTAN
Programmatic OOH launch
LOWER ENTRY BARRIER
Access for smaller budgets
NEW SALES CHANNEL
Traditional + programmatic
MORE FLEXIBLE CAMPAIGNS
Targeting · situational activations · dynamic buying

Kazakhstan — Programmatic Sales Transformation

Overview

As part of JCDecaux, one of the global leaders in OOH, RTS-Decaux Kazakhstan set out to bring international programmatic buying practices to the local market and expand opportunities for advertisers.

Before

As part of the global JCDecaux network, RTS-Decaux Kazakhstan already had strong international OOH expertise, but programmatic buying had not yet been introduced to its operations in Kazakhstan. Inventory was sold through traditional OOH processes, with higher entry budgets and limited flexibility for smaller advertisers and digital-first agencies.

The solution

Together with AdTech.Systems, RTS-Decaux Kazakhstan became the first operator in the country to launch programmatic OOH sales. The new setup combined the existing sales model with CS Play, CS Context and Omni360, adding flexible digital buying mechanics without replacing traditional sales.

The impact

Programmatic created an additional sales channel for RTS-Decaux and gave its clients new ways to use OOH — including more precise targeting, situational campaigns, flexible scheduling and easier access for digital-first advertisers.